In this collection '27 Club', HoLØgR@m explores the concept of the 27 Club to re-imagine iconic images of some of the most famous musicians and artists of all time whose lives tragically ended at the age of 27. Their untimely deaths, often shrouded in mystery, catapulting them into the 27 Club's elite clientele. 

It's the early 70’s, and following the deaths of legendary rock stars Jimi Hendrix, Janis Joplin, and Jim Morrison - all from drug overdoses within a span of 11 months - the notion of the 27 Club rose up out of the popular culture psyche to further add a decadent kudos to these already prolific legends. 

Over time, the 27 Club VIP list grew to include, among others: icons Robert Johnson, Brian Jones, Jean-Michel Basquiat, Kurt Cobain, and Amy Winehouse. 

The 27 Club is intangible, existing only as an idea in the minds of those who know, think, and talk about it - it is ‘noumenal'. German philosopher, Immanuel Kant (1724-1804) called the phenomenon - the thing as it appears to an observer. Though, the noumenal holds the contents of the intelligible world, Kant claimed that man’s speculative reason can only know phenomena and can never penetrate to the noumenon. 

Throughout this body of work HoLØgR@m engages with Kant’s theory of the noumenal in an attempt to portray the manifestation of iconic images as evanescent apparitions of an intangible idea.

The images aren’t there beyond the constant repetition, over and over, of the text 27 Club - View the canvas up close and the image dissolves back into the repetitive 27 Club text. Move back from the canvas and a ghostly apparition materialises … silent … ethereal.

The artworks are further bathed in a séance like dimension by listening to excerpts recorded on to an audio compact cassette of rare interviews with the musicians and artists shown in the collection.

Using a unique font for each piece, this collection is created using only the numbers and word '27 Club'. The delicate manipulation of the font coaxes the image to hover on the canvas - appearing to simultaneously manifest and dissolve on the surface. Alchemical mixtures of paints and varnishes screen-printed by the artist onto fine linen canvases and cotton rag papers produce an iconic collection of intricately detailed and unique archival pieces. 

HoLØgR@m further alludes to the concept of this body of work by signing the canvases and papers with an invisible UV sensitive ink, visible only under UV black light.